Fashion & Beauty

These Personalized Haircare Brands Are a Bride's Dream Come True

These Personalized Haircare Brands Are a Bride's Dream Come True

You've customized every detail of your wedding, down to those personalized party favors. So why not put a personalized spin on your haircare routine too? Thanks to new brands like Prose, Form and Function of Beauty, brides-to-be (and their bride tribe, natch) can give their luscious locks the custom treatment.

The overwhelming feeling of browsing the hair aisle for something as basic as a shampoo and conditioner is about to become a thing of the past. Tailor-made regimens are about to make it easier than ever to achieve results that are, quite literally, customized for your hair needs. We all know one size does not fit all, and it's time for a haircare experience that will change your strands forever.

Function of Beauty

Starting with the essentials-shampoo and conditioner-a team of MIT engineers and developers started Function of Beauty to create unique formulas based on hair type, hair goals, and a slew of personalized preferences. Simply take a quiz, and in a couple of days, your new products arrive at the front door.

The chemists concocting each formula use a proprietary algorithm to convert each hair profile into a personalized formula base. Function of Beauty's talented team took things a step further by printing each customer's name on the bottle-because with infinite possibilities, it truly is a one-of-a-kind product. There's a reason the brand has over 6,000 reviews (and counting!), averaging 4.8 out of 5 stars.

SHOP NOW: Function of Beauty, $18 to $46


Curly-haired brides-to-be will fall head over heels with Form Beauty, the brand specializing in twists and texture. Whether you wear your coils natural, protective, or in straight styles, Form has you covered from moisturizing conditioner to curl-defining gel. When users complete a custom Form regimen, they not only get a recommendation of products, but they also get a slew of haircare tips and styling techniques to keep curls in tip-top shape.

SHOP NOW: Form, $9 to $32


Prose was founded by a group of veteran beauty experts with a combined 40 years of experience in the industry. Whether you feel like shopping from the comfort of your couch or prefer an in-person salon experience, Prose will deliver everything from shampoo to hair masks from its NYC lab to your home-and they even have vegan and fragrance-free options! We're not going to lie: The online form is long and detailed, but it's so worth it. It takes into account 85 points of criteria that examines everything from your scalp to lifestyle and location in order to formulate your dream hair regimen. Personalized salon-quality haircare for the win!

SHOP NOW: Prose, $25 to $48

See More: 30 Romantic Wedding Hairstyles